It’s a Mom! x FridaMom Press Preview
delish! Cap One | James Beards’ Taste America
night moves | MARRIOTT BONVOY® & CHASE
Welcome home!
apt list tradeshow booth
get ready for your closeup!
shutterstock @variety
Oh snap! Mike's hard
freeze | influencer house
Salud! Dos Equis @ The National Football Championship
Make it Pop! Farmstand PopUp FOR MEDIA MATH
COLOR CRUSH!
WEBSITE PHOTO SHOOT FOR Apartment List
Cheers! Marriott Bonvoy® & Chase @Charleston WINE + FOOD Festival
Roll Camera! x Variety Actors on Actors Set Design
Kapow! Pizza Hut @ ComiCon
getting cozy with variety studio @sundance
glam squad | B2B party
HCT group
independent energy
dropbox @sundance
namaste | zappos @wanderlust
blast off! Content Creation
& Launch for softcup
color blocking | digital content for Apartment List
Hey Google! Google Home @ Variety’s Actors on Actors
Going for Gold @ The Grammy’s
Color Movement | B2B Party
HCT Group
Beach please | B2b activation for apt list
Keeping it Light |
chapstick Press Preview
Best Foot Forward |
Zappos PopUp
@Barclays Center
ready set go!
IndieWire @Sundance
virtual sales
conference gifting
apartment list
cheers!
Employee holiday Gifting
feel the love | Crush Valentine’s day gifting
influencer gifting
DC Titans on HBO
vip gifting
2000 mysterious Boxes
influencer gifting
united states of youtube
vip gifting
dos equis @the national football championship
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influencer & press house
Oh Snap! Nostalgic Mike’s Hard Lemonade launched a new product, the Freeze, with heavy roots in the 90s. To promote this product launch, Crush created a 1990s time capsule in the form of a 3,500 square foot house. Influencers were invited to time travel back to a place where they could re-live (or live for the first time!) the decade. They were able to choose outfits from one of four 90s themed closets, make a Real World-style confessional video, decorate a mix CD, listen to throwback audio clips on vintage phones or snap a Polaroid.
The four bedrooms were each themed to one of the flavors - Red, Blue, Pink and White. Guests could also chill in one of many relaxing areas- a garage turned arcade with games from the era, an epic backyard complete with a pool and lounge, a rooftop to take in the views of LA, or the bold and colorful living room. We hope no one forgot to put a 2022 filter on this activation because the house was packed full of TikTok and Instagrammable moments. Booyah!
Location // Los Angeles
Agency Partners // WorkInProgress, Evolve
mike's hard lemonade | freeze launch
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Brand Activation & VIP Lounge
Dos Equis celebrated their sponsorship of the National Football Championship in-style with a three-part event in New Orleans. The hotel lounge, a VIP dinner on Bourbon St. and a game-filled tailgate party right before the big game. Crush decked out all three spaces for XX’s partners and VIP by creating a red and green themed lounge for hotel hangs, an evening event filled with beignets and custom beer glass engraving at Cane & Table and, lastly, a festive and competitive lunch at Johnny Sanchez. The tailgate party featured giant jenga, cornhole, and likely some drinking games. (We can neither confirm nor deny!)
All three spaces had a cohesive look and feel that celebrated Dos’ style with a NoLA twist. We were able to integrate clever and cheeky sayings throughout the three venues leaning into Dos’ clever branding and marketing efforts.
Location // New Orleans, LA
Agency Partner // Intersport
Dos Equis | The National Football Championship
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Brand Activation & VIP Lounge
This coral beauty stood out a full level above the rest, literally. As part of a brand sponsorship, Crush was tasked with the design and build out of the multi-level Marriott Bonvoy® & Chase footprint at the Charleston Wine + Food Festival. We concepted the theme of The World is Your Playground and brought it to life with a live custom mural activation, a giant map with yarn pointing to the destinations our attendees are dying to go to and – crowd favorites – a see-saw and tire swings!
Other highlights included branded hotel key giveaways, recycled tire florals and a Turn & Learn wall featuring cardmember benefits. Plus, the VIP Lounge had food and drinks galore, complete with a special viewing for night concerts! Guests enjoyed the interactive nature of the festival, and walked away with full hearts and full bellies!
Location // Charleston, S.C.
Partner Agency // Intersport
marriott bonvoy® & chase | charleston Wine + Food
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press preview
With the launch of Fridababy’s postpartum recovery product line, Frida Mom, vaginas became the topic of conversation. While Frida Mom aims to provide a space in the marketplace for recovery products such as ice maxi pads and undeniably soft mesh underwear, we designed a space that would bring press right into the belly of the beast, aka the moments where mothers have to care for themselves in between caring for a newborn — the hospital room and the bathroom.
We created an immersive experience where press was invited into the Waiting Womb with a birth announcement that revealed the size of their newborn and just what those pounds and ounces did to their vagina (hint: we’re talking tearing and hemorrhoids). Press was then led through the hospital and bathroom vignettes where Chelsea Hirschhorn, CEO of Fridababy, led them through the birthing experience and showcased how each product in the line helps to soothe and recover from that experience.
Takeaways included an ice cold popsicle from the Padsicle truck and a decadent Vaginacake — happy birthing!
Location // NYC
Partner Agencies // Alison Brod Marketing & Communications & Full Picture
It's a Mom! FRIDAMOM
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brand sponsorship
As part of their sponsorship for Variety’s Actors on Actors series, Shutterstock needed a serious soundstage transformation worthy of A-level talent. We designed and styled a luxurious lounge, where talent and their entourages could relax before getting ready for the camera.
The transformation included constructing a pergola, bringing in a truckload of greenery, some serious signage moments, and a gallery wall of Shutterstock’s red-carpet moments. Each guest received a gift box with a customized LeLabo candle and branded matches.
Location // Hollywood, Los Angeles
shutterstock @variety's actors on actors
Website Photo Shoot
When events came to a halt during COVID-19, we quickly helped Apartment List bring a refresh to their site by shooting a series of custom playful rooms based on our previous event work with them. We imagined a pink and red poppy kitchen with no detail left-untouched (we do not recommend turning on an oven wrapped in pink vinyl though!). Jars were filled with candy that the crew kept stealing to bring home the eye-candy filled set. On the other side of the room, Crush created an apricot and purple WFH and living space in a stylized and dreamy fashion. We partnered with Rachel Shoots Food to capture the content while the Crushers styled and helped frame each shot, specific for locations on the Apartment List website.
Photography // Rachel Shoots Food
Apartment List Content
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product launch
Dinner tonight is straight from The Source! In order to launch MediaMath's new software "The Source," which provides a transparent view into agency ad spending, Crush designed a traveling pop-up market complete with branded bags, recipe cards and the ingredients for agency partners to “shop” for their ingredients. Additionally, Crush helped deck out MediaMath HQ at the World Trade Center to help employees get in the spirit of the new launch complete with a farm-to-table employee luncheon.
This fresh farmstand provided an eye-catching visual and engaging activation for MediaMath reps to engage partners. Nom nom!
Location // Los Angeles, Calif.
Client // Variety
The Source | MediaMath Farm stand Pop-Up
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tradeshow booth
When you build a cool house, everyone shows up! At least they do when you drop a colorful home right in the middle of a convention center. We were tasked to design Apartment List’s booth at the National Apartment Association's Conference where the new house-shaped logo came to life and begged conference goers to snap an Instagrammable photo. Each guest was welcomed through a mailroom stocked with prizes, then encouraged to tour the rest of the home space by walking through the monochromatic kitchen and living room, ending up in the purple-dream of a laundry room.
The build, as well as Apartment List’s presence at NAA, sparked conversation around the problem many renters find when searching for a home: finding one that captures all of their must-have amenities; a problem that Apartment List’s site solves. Welcome home!
Location // Denver
apartment list @apartmentalize
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Sponsorship Activation
We kicked a bland corporate space into high-style for Capital One at the James Beard Taste America food and wine soiree. Guests' main mission was to nosh on the amazing food and sample beverage selections at the event, but our job was to provide a branded lounge that provided them with a space to sit, relax and partake of the yummy offerings. Guests had the chance to capture the moment with a greenery filled photo op and grab a sweet treat from the branded ice cream cart
Location // New York City
Partner Agency // Intersport
Capital One | James Beards’ Taste America KickOff
ENVIRONMENTAL DESIGN
This 40 x 40 branded sponsorship space was designed to be an oasis in Lake Tahoe, Calif. during the Wanderlust Festival. The space included a 30-ft diameter modern take on yurt, branded product displays, a living wall with a sample station, a braid bar, an essential oil station and a fitting room. Please note: This project was designed by Lacey Hoff during her tenure as Design Director at Allied Experiential, prior to the inception of Crush Studio.
Location // Squaw Creek Village, Calif.
Event Agency // Allied Experiential
Award // Gold Award Winner: Best Consumer Environment, Event Marketer
A Yurt with Flair
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Set Design
Every year Variety’s ‘Actors on Actors’ takes viewers deep in conversation with some of the year’s most acclaimed actors in film and television and Crush comes stocked and ready to create an interactive and comfortable space for talent and team to relax between takes. Whether it is a sponsored lounge or green room for talent, Crush works with teams to create a beautiful space.
Location // Los Angeles, Calif.
Client // Variety
Variety | Actors on Actors
Product Launch Content
We turned our space into a photo studio to create, style and capture product photography and Instagram content for the newly launched SoftCup, reusable menstrual cup. In order to help launch the new brand we shot standard product shots as well as a tutorial use video and then added the icing on the cake by creating a series of playful stop-motion animation gifs that playfully showed how the menstrual cup was integrated into everyday life settings. We never expected to have so much fun working on menstrual cup content. Period.
Photography // Roseland Creative
SoftCup Content Creation
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sponsorship activation
The IndieWire Studio Presented by Dropbox set featured hip and modern decor catered to the IndieWire brand as well as a younger viewing audience. Elements were chosen to be able to accommodate various cast sizes and include all matte finishes to ensure the set looked top baller on camera.
Location // Park City, Utah
dropbox @indiewire studio @sundance film festival
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brand sponsorship
As part of a brand sponsorship, Crush was tasked with the design and build out of the multi-level Marriott Bonvoy® & Chase footprint at the Charleston Wine + Food Festival. This tent packed a punch with consumer activations downstairs - including a passport-branding station, a photo op and a ball pit. Crush added extra flair with a balloon installation and a drink cart sampling station. Hotel imagery was incorporated via an interactive question prompt wall.
To treat cardmembers to a little extra something special, the entire second floor was transformed into an oasis with ample hang-out space, daily cocktails, charging stations, and a pool-themed deck. What a view. Bonvoy!
Partner Agency // Intersport
Location // Charleston, S.C.
Marriott Bonvoy® & Chase | Charleston wine + food Festival
brand promotion
Crush broke out our paint brushes and purple paint and partnered with ZeroSun production to shoot a 30-sec digital ad. Crush hired the talent, developed the script and shots, and, most importantly, created a stylized purple and mint apartment as the make-believe home for our younger renter Hero. The playful spot was featured on digital platforms and rounded out a series of color-blocked settings in the Apartment List brand colors.
Video Production // ZeroSun
Apartment List List Digital Ad
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Event Decor & Party
The HCT sales team treated their partners and clients to a gorgeous night at The Hotel Figueroa in Downtown LA in conjunction with the MakeUp in LA conference. We helped HCT take over the venue and set the stage for a magical night. Crush dreamed up a warm and ethereal setting with jewel-toned decor, twinkly candles and lighting, and moody decor. Guests were able to have their fortunes read in one of the architectural nooks, or step into another for a premium whisky tasting. Crush worked with the Hotel Figuero to dial in the menu and custom cocktails - making sure every step of the event was gorgeous as the guests were.
Location // Downtown LA, Calif.
HCT Makeup | Hotel Figueroa
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set design
The Variety Studio presented by ATT set provided a traditional cozy mountain vibe for filming cast and crew interviews during the Sundance Film Festival. Decor and furniture were chosen to be able to accommodate various cast sizes and included all matte finishes to avoid any on-camera glare issues.
Location // Park City, Utah
variety studio @sundance film festival
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SPONSORSHIP ACTIVATION
Google Home’s brand activation, at Variety’s Actors on Actors series, was designed to create a comfortable and luxurious space where talent could engage with the product in the exact same environment where the products are designed to be used - the home.
The soundstage at Goya Studios was morphed into a cozy home setting featuring an office, living room with talent engagement space, an indoor/outdoor living space and a kitchen and dining area featuring catering.
Location // Hollywood, Los Angeles, Calif.
Brand Consultant // Full Picture
Hey Google!
Event Design
To kick-off the 2019 Makeup in LA conference, HCT invited clients to kickback and relax in a colorful and playful sanctuary , which we designed with their theme of 'The Color Movement' in mind.
From the decor, to the lighting, to the candy bar, the event space was bursting with bright colors and playful textures. The curation highlighted the idea of disruption by bringing street art into a pastel oasis, serving as a representation of the bright & colorful street-art in and around Los Angeles. Whether it was the edible glitter kissing the rim of signature cocktails or the confetti GIF booth, the entire space was curated with 'Instagrammable' in mind. Click, click, click and post!
Location // Santa Monica, CA
Color Movement
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pop up
We helped Apartment List popup at the Apartment Innovation & Marketing conference in Huntington Beach, Calif. Apartment List stood out of the crown in their adorable tented booth complete with loungy furniture for deal-making conversations. Potential clients became regulars at the booth trying to score some of the highly-coveted swag sourced by Crush and displayed in candy-colored displays.
Location // Huntington Beach, Calif.
Apartment List | Innovation & Marketing Summit
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Brand Activation
We dialed up the graphics and the fun of this event to make a lasting impression! We worked with RQ Experiential to create an in-your-face playful space for ComicCon talent to tour while visiting the Getty photo studio. A bar complete with all the ‘za guests could handle, a playful city background featuring superhero and pizza-themed props, a lounge for A-list talent to hide-out and, of course, video games. In order to bring the ultimate comic twist to this event, we created a strong graphic visual style and covered all the walls and utilized our art skills to add black trim details to standard white furniture - creating the visual that the lounge areas had popped right out of the pages of a comic book. Take that, ComicCon! Kapow!
Agency Partner // RQ Experiential
Pizza Hut | Comic Con
PRESS PREVIEW
This press preview featured a variety of light, bright and playful elements starring a brand product line. Custom design elements included clever product displays playing up the hydrating lipcare qualities, an interactive brand quiz, branded pillows and decor, and themed manicure and lip application stations. Please note: This project was designed by Lacey Hoff during her tenure as Design Director at Allied Experiential, prior to the inception of Crush Studio.
Location // NYC
Event Agency // Allied Experiential
Keeping it Light
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Pop-Up Shop Design
This year-long pop-up shop was an immersive design-build concept featuring hand-drawn murals of Brooklyn, direct printed plywood wall panels, tiled floors, branded neon signage and of course industrial product displays of clothing and footwear. Please note: This project was designed by Lacey Hoff during her tenure as Design Director at Allied Experiential, prior to the inception of Crush Studio.
Location // Barclays Center, Brooklyn
Event Agency // Allied Experiential
Best Foot Forward
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set design
The IndieWire Studio Presented by Dropbox set featured hip and modern decor catered to the IndieWire brand as well as a younger viewing audience. Elements were chosen to be able to accommodate various cast sizes and include all matte finishes to ensure the set looked top baller on camera.
Location // Park City, Utah
IndieWire @Sundance
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gifting
This project was so top-secret we can’t even show it to you. But we can show you that our Crush team was up to their ears sending out 2000+ boxes for a special promotion. We had a blast ramping up for the production, dialing in all the details. We leaned into some Type 2 fun navigating the logistics of overloading FedEx and ensuring all packages made it to their forever homes on-time and in-style!
2000 Branded Boxes
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influencer gifting
We helped YouTube creators feel welcomed to the family with a specially themed box celebrating their contributions to the site. Two influencer packages were created featuring branded hats, Zojirushi water bottles, YETI mugs and embroidered hoodies. The packaging was designed to feel high-profile, American and premium, including custom-printed boxes and lining paper, newspaper shredded filler and custom wax seal elements (as well as a welcome letter). It always feels good to be in the club!
Partner Agency // 1021 Creative
united states of youtube
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gifting
We helped Apartment List seal the deal by shipping out follow-up packages apres sales conference. Due to the pandemic, travel plans were interrupted and meetings were canceled during the conference, but we propped up Apartment List so that they could connect with their core clients by sending goodie bags filled with a fun cocktail, snacks and swag.
Apartment List Sales Conference
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gifting
These thank-you gifts were specially curated for remote-working employees during the COVID-19 pandemic. Gifts were designed to bring a little extra joy during the holiday season with specially curated gifts to make the work-from-home experience a little more plush. Employees received an inspirational book, a bougie candle, locally sourced chocolates and coffee and fun new work from home essentials, like a desktop whiteboard and Lume light for better Zooming!
Employee Thank You Gifting
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gifting
Crush thanked clients for their continued support by channeling the laws of attraction with science-themed gifts. Clients received a copy of the transformational Atomic Habits book, noshed on a couple sweet treats, including local Denver chocolate, and were encouraged with branded Crushin’ It! pins. All of the elements were wrapped up in specially designed graphics playfully providing the theme of the packages and visually tying all of the gift elements together.
Crush Valentine’s Day
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gifting
Caution! The creepiest gifts sent to date. Crush partnered with Lupine Creative to send out influencer gift kits promoting Season 3 of DC Titans on HBO. The ultra-premium kits arrived in a branded coffin requiring a secret code to unlock them. The top of the kit featured a prayer candle, branded matches and evidence bags with a hand-lettered crime report. Located beneath the satin-layer, was a hidden compartment that included branded swag with nods to Robin’s wardrobe and a recreation of the Robin mask for DC Titan enthusiasts. To complete the crime-scene vibe - packages were wrapped in EVIDENCE tape, requiring special conversations with the FedEx team to ensure no logistical hiccups.
Partner Agency // Lupine Creative
DC Titans Promotion
