When you make a house a home, many people show up—at least they do when you plop a home right in the middle of a conference arena. Crush was tasked to design Apartment List’s booth at the 2019 NAA Conference where the house-shaped logo came to life and begged conference-goers to snap some Instagrammable photos. Each guest was welcomed through a mailroom stocked with prizes, then encouraged to tour the rest of the home space by walking through the monochromatic kitchen and living room, ending up in the purple-dream of a laundry room.
The build, as well as Apartment List’s presence at NAA, sparked conversation around the problem many renters find when searching for a home: finding one that captures all of their must-have amenities; a problem that Apartment List’s site solves. Welcome home!
Location / Denver