The Crush crew served as the Art Department on a Converse production shoot for three promotional spots highlighting their sustainability efforts in a fun, quirky and creative way—all while using 95% upcycled materials.

Human Design scripted and directed the spots and Crush stepped in to flesh out the concept, create storyboards and visuals for client buy-in, and source all set elements with an industrial yet playful vibe to celebrate the Converse brand.

Working in lockstep with the Director and DP, Crushers styled each shot, and served as the prop masters on-site, dumping piles of recycled materials into cement mixers and lab vessels for the perfect frames!

Partner Agency / Human Design
Location / Denver

Content Set Design

Converse Shoot