Frida Mom Launch

Frida Mom concluded their launch day with an intimate dinner and chat with Arianna Huffington and Amy Schumer. Arianna opened her doors to Crush where we filled the gorgeous home with florals that tied beautifully into the hero moment of the night — the floral vagina wall. Guests kicked off their shoes and settled into the comfortable couches to participate in a fireside chat with Chelsea Hirschhorn, Arianna Huffington and Amy Schumer to discuss the aftermath of birthing and the ups and downs of motherhood.

During the night, guests were equipped with a bag of bright pink balls that they were encouraged to drop into apothecary jars asking for their honesty in the symptoms they faced after giving birth — i.e. stitching, pooping while pushing, peeing and more. Conversation cards were also dispersed around the room so guests could share pieces of advice for mothers-to-be.

Partner Agency / Full Picture
Location / New York City