Crush worked with Human Design to develop a photo and video campaign for Clean Origins’ lab grown diamonds. The concept “Don’t worry. It’s clean.” was envisioned to take place within a series of three very messy rooms, while three brides-to-be caught glimmers of their diamond rings, reminding the audience that while the rooms may be “dirty” the diamonds are very clean. Each space was uniquely color blocked in green, burgundy or blue creating a visual feast for the eyes.  

The director envisioned rooms that were time and style-agnostic with a dream-like vibe. We got to work designing set walls, sourcing a combination of vintage elements and modern furniture, and just a few quirky props to infuse the spaces with even more character. But, most importantly,all of our set elements really allowed for the bright shiny objects to radiate on set!  

Partner Agency / Human Design
Shoot Location / Denver

Set Design

Clean Origin