Dos Equis VIP Activation

Dos Equis celebrated their sponsorship of the National Football Championship instyle with a three-part event in New Orleans: The hotel lounge, a VIP dinner on Bourbon St. and a game-filled tailgate party right before the big game. Crush decked out all three spaces for XX’s partners and VIP by creating a red and green themed lounge for hotel hangs, an evening event filled with beignets and custom beer glass engraving at Cane & Table and, lastly, a festive and competitive lunch at Johnny Sanchez. The tailgate party featured giant jenga, corn hole, and likely some drinking games (we can neither confirm nor deny!).

All three spaces had a cohesive look and feel that celebrated the Dos’ style with a NoLA twist. Crush loved integrating several Dos Equis-signature cheeky sayings throughout the three venues leaning into their clever branding and marketing efforts.

Partner Agency / Intersport
Location / New Orleans