Caution! The creepiest gifts sent to date. Crush sent out influencer gift kits promoting a new season of DC Titans on HBO. The ultra-premium kits arrived in a branded coffin requiring a secret code to unlock them. The top of the kit featured a prayer candle, branded matches and evidence bags with a hand-lettered crime report. Located beneath the satin-layer was a hidden compartment that included branded swag with nods to Robin’s wardrobe and a recreation of the Robin mask for DC Titan enthusiasts. To complete the crime-scene vibe, packages were wrapped in EVIDENCE tape, requiring special conversations with the FedEx team to ensure no logistical hiccups.
Partner Agency / Lupine Creative