Nat Geo Sharkfest Promotion

In celebration of Nat Geo’s SharkFest—a multi-platform deep dive into the lives of these graceful and intelligent predators—Crush activated at two Disney theme parks on opposite coasts.

In Disney’s Animal Kingdom, Crush installed a larger-than-life photo opportunity featuring the iconic National Geographic yellow border, accented with themed greenery designed to feel like oceanic coral. Guests were delighted at the chance to pose with this recognizable brand, and were encouraged to tune-in to Nat Geo’s new docuseries.

Swimming over to the coast of California, we partnered with a local artist to produce a large-scale mural on the grounds of Disney’s Paradise Pier Hotel. Over three days, guests had the opportunity to view the magic of this mural in the making. A time-lapse of the painting was recorded to promote SharkFest on a variety of online platforms and social media outlets.
Long swim the king!

Locations / Disney's Animal Kingdom, Epcot Center, Orlando
Paradise Pier Hotel, Anaheim, Calif.