To thank filmmakers and talent for their creative energy—Dropbox designed a vibrant lounge which anchored the IndieWire Studios lounge. We came up with a clever build that fully covered the existing venue and transformed the space into a bold gallery. Guests were invited to sign the Independent Energy wall (a nod to the indepedent film festival), choose a screenprinted poster that they most identified with, and grab a screenprinted tote. It was emotional, magnetic, defiant, comedic, curious, whimsical, and all the things (according to the posters).
Experiential Agency // Intersport
Location // Park City, Utah