Frida Mom concluded launch day with an intimate dinner and chat with Arianna Huffington and Amy Schumer. Arianna opened her doors to Crush where we filled the gorgeous home with florals that tied beautifully with the hero moment of the night — the floral vagina wall.
Guests kicked off their shoes and settled into the comfortable couches to participate in a fireside chat with Chelsea Hirschhorn, Arianna Huffington and Amy Schumer to discuss the aftermath of birthing and the ups and downs of motherhood.
During the night, guests were equipped with a bag of bright pink balls that they were encouraged to drop into apothecary jars that asked for their honesty in the symptoms they faced after giving birth — i.e. stitching, pooping while pushing, peezing and more. Conversation cards were also dispersed around the room so guests could share pieces of advice for mothers to be.
Partner Agency // Full Picture
Location // New York City
With the launch of Fridababy’s postpartum recovery product line, Frida Mom, vaginas became the topic of conversation. While Frida Mom aims to provide a space in the marketplace for recovery products such as ice maxi pads and undeniably soft mesh underwear, we designed a space that would bring press right into the belly of the beast, aka the moments where mothers have to care for themselves in between caring for a newborn — the hospital room and the bathroom.
We created an immersive experience where press was invited into the Waiting Womb with a birth announcement that revealed the size of their newborn and just what those pounds and ounces did to their vagina (hint: we’re talking tearing and hemorrhoids). Press was then led through the hospital and bathroom vignettes where Chelsea Hirschhorn, CEO of Fridababy, led them through the birthing experience and showcased how each product in the line helps to soothe and recover from that experience.
Takeaways included an ice cold popsicle from the Padsicle truck and a decadent Vaginacake — happy birthing!
Partner Agency // Alison Brod Marketing & Communications
Location // New York City
When you make a house a home, many people show up... at least they do when you plop a home right in the middle of a conference arena. We were tasked to design Apartment List’s booth at this year’s NAA Conference where the house shaped logo came to life and begged conference goers to snap some Instagrammable photos. Each guest was welcomed through a mailroom stocked with prizes, then encouraged to tour the rest of the home space by walking through the monochromatic kitchen and living room, ending up in the purple-dream of a laundry room.
The build, as well as Apartment List’s presence at NAA, sparked conversation around the problem many renters find when searching for a home: finding one that captures all of their must-have amenities; a problem that Apartment List’s site solves. Welcome home!
Location // Denver
This coral beauty stood out a full level above the rest, literally. As part of the brand launch, we were tasked with the design and buildout of the Marriott Bonvoy Boundless™ from Chase space at the Charleston Wine & Food Festival. Our ultimate goal was to bring to life the luxurious elements of hospitality, coupled with the adventurous aspects of travel.
The Getaway featured a hotel check-in desk, complete with gorgeous property images and a gold key display. Guests could venture to the Travel Room for a couple of dreamy photo ops or to pin their dream vacation spots on the magnetic world map.
To treat cardmembers to a little extra something special, the entire second floor was transformed into an oasis with ample hang-out space, daily cocktails, charging stations, and a pool-themed deck. What a view. Bonvoy!
Location // Charleston, South Carolina
Partner Agency // Intersport
As part of their sponsorship for Variety’s Actors on Actors series, Shutterstock needed a serious soundstage transformation worthy of A-level talent. We designed and styled a luxurious lounge, where talent and their entourages could relax before getting ready for the camera.
The transformation included constructing a pergola, bringing in a truckload of greenery, some serious signage moments, and a gallery wall of Shutterstock’s red-carpet moments. Each guest received a gift box with a customized LeLabo candle and branded matches.
Location // Hollywood, Los Angeles
To kick-off the 2019 Makeup in LA conference, HCT invited clients to kickback and relax in a colorful and playful sanctuary , which we designed with their theme of 'The Color Movement' in mind.
From the decor, to the lighting, to the candy bar, the event space was bursting with bright colors and playful textures. The curation highlighted the idea of disruption by bringing street art into a pastel oasis, serving as a representation of the bright & colorful street-art in and around Los Angeles. Whether it was the edible glitter kissing the rim of signature cocktails or the confetti GIF booth, the entire space was curated with 'Instagrammable' in mind. Click, click, click, and post!
Location // Santa Monica, CA
A 40 x 40 footprint designed to be an oasis in Lake Tahoe, Calif. Details: 30-ft diameter yurt, Branded Product Displays, Living Wall, Braid Bar, Essential Oil Station and Fitting Room.
Location // Squaw Creek Village, Calif.
Event Agency // Allied Experiential
Award // Gold Award Winner: Best Consumer Environment, Event Marketer
To thank filmmakers and talent for their creative energy—Dropbox designed a vibrant lounge which anchored the IndieWire Studios lounge. We came up with a clever build that fully covered the existing venue and transformed the space into a bold gallery. Guests were invited to sign the Independent Energy wall (a nod to the indepedent film festival), choose a screenprinted poster that they most identified with, and grab a screenprinted tote. It was emotional, magnetic, defiant, comedic, curious, whimsical, and all the things (according to the posters).
Experiential Agency // Intersport
Location // Park City, Utah
Google Home’s brand activation, at Variety’s Actors on Actors series, was designed to create a comfortable and luxurious space where talent could engage with the product in the exact same environment where the products are designed to be used - the home.
The soundstage at Goya Studios was morphed into a cozy home setting featuring an office, living room with talent engagement space, an indoor/outdoor living space and a kitchen and dining area featuring catering.
Brand Consultant // Full Picture
Location // Hollywood, Los Angeles
This press preview featured a variety of light, bright and playful elements starring a brand product line. Custom design elements included clever product displays playing up the hydrating lipcare qualities, an interactive brand quiz, branded pillows and decor, and themed manicure and lip application stations.
Location // NYC
Event Agency // Allied Experiential
Dimensional Step & Repeats created for The Grammy Awards' Media Center.
Location // Staples Center, Los Angeles.
Client // The Recording Academy
A design showcasing some Ew! moments, this press preview featured five vignettes where germs spread easily, including a stylized playground, grocery store, classroom - and final visit at the Doctor's office.
Location // Metropolitan Pavilion, NYC
Event Agency // Allied Experiential
This on-camera environment was designed and built to serve as the background for Variety's series Actors on Actors (where one actor interviews another), airing on PBS. The set was built to ensure that all finishes were non-reflective and looked stellar from multiple camera angles.
Location // Los Angeles, Calif.
Client // Variety
This existing SoHo storefront received a blingy makeover for a New York Fashion Week party featuring a new line of extravagant cards by designer Zang Toi. The party decor included 9,000 floating sequins, sparkly dimensional logos, bedazzled paper-gem poles and a shimmery step & repeat.
Location // NYC
Event Agency // Allied Experiential
For a B2B in house party for HCT Group, we transformed their Santa Monica showroom and courtyard into an LA-themed beach par-tay.
The eye-catching decor elements included giant pink palm trees, a stylized outdoor lounge complete with oversized floaties, an ice cream cart, and a reflective, futuristic photo moment. Iridescent materials, fun neon accents and tropical plants tied the party together. A guest favorite: the summery “Pop it Like it’s Hot” cocktail which included popsicles dipped in glasses of Prosecco. Beach, please!
Location // Santa Monica, LA
A custom dimensional sign welcomed guests to this super cool snowboarding event in toasty Las Vegas. The Candy Rush candy bar, large scale graphics and theatrical lighting helped turned this bar into a Winter Wonderland.
Location // Las Vegas
Event Agency // Allied Experiential
This lifestyle event for editors around the US, featured hero signage for towing training on an airstrip, and signage and decor for a glamping-themed lounge in a nearby campground, where editors could write, relax, hangout and enjoy a beer by the fire.
Location // Santa Barbara, Calif.
Event Agency // Grand Central Marketing
A Shotski, a talk-bubble shaped faux-fire pit, a ping pong table with branded paddles were just a few of the key decor elements of this trendy SxSW party. Sorry, tequila not included.
Location // Austin, Texas
Event Agency // Allied Experiential
Six clever vignettes highlighted the new spring line of activewear and sneakers while also showcasing brand sponsorships around the world. Editors received a new pair of sneakers and travel goodies from a Baggage Claim made of yoga mats and therabands before taking off.
Location // NYC
Event Agency // Allied Experiential
This year-long pop-up shop was an immersive design build concept featuring hand-drawn murals of Brooklyn, direct printed plywood wall panels, tiled floors, branded neon signage and of course industrial product displays of clothing and footwear.
Location // Barclays Center, Brooklyn
Event Agency // Allied Experiential
We take special pride in designing and producing the TEDxMileHigh stage, one of the largest Tedx events around the world. An update every event keeps the stage fresh, while utilizing pieces that are reflective of the Denver attitude and vibe, and the TED brand. Additional design is reflected in the bookstore design as well as in the Experience Lounge.
Location // Denver
Client // TedxMileHigh
Part of the reason we love this business are the surprises, the hands-on-moments, the nitty-gritty, the improvisations, the on-site problem solving, the inside jokes, and well, sometimes a few punts (which are sometimes our best work.) We share these pics from the road so that you know we don't just make pretty things - we have fun while we do it...
